meta
Our team supported the development and testing of the metaverse through the use of virtual reality and augmented reality apps. As the Creative Manager on the Internal Marketing team, I oversaw all creative and promotional materials as well as a small but mighty team of creatives.
Metaverse Foundations Logo Development and Branding Suite
Art Direction & Design
As our test pilot and internal marketing departments evolved, our team merged with the Collab Tech umbrella of the business, our team needed to adapt and align with the developing vr departments to reduce overlap and also describe our differences. With Metaverse Foundations we developed a brand recognizable to our internal teams, ensuring ease of partnerships for future projects. With this we created branding guidelines and a branding suite for all use cases including presentation templates, logo use, photography, and color and type brand guidelines.
Various Logo Development and Branding Campaign
Art Direction & Design
A highly anticipated internal initiative, VR Movement was born from an active community that used virtual reality to push their physical fitness to new levels. Using the program, Supernatural, users tracked their use, proficiency and overall health while enjoying incredible landscapes and upbeat power music within the immersive app.
VR Movement Logo Development and Marketing Campaign
Art Direction & Design
A highly anticipated internal initiative, VR Movement was born from an active community that used virtual reality to push their physical fitness to new levels. Using the program, Supernatural, users tracked their use, proficiency and overall health while enjoying incredible landscapes and upbeat power music within the immersive app.
