“It’s Soo Fluffy” Packaging

Art Direction & Design

Logo development and packaging to support the “It’s Soo Fluffy” brand initiative.

A sweet and plush spin-off of the Minions and Despicable Me brand focusing on the 6-12 girl demographic

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“It’s Soo Fluffy” Product Exploration

Universal Studios Property

Product development examples to support the “It’s Soo Fluffy” brand initiative.

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minions franchise packaging